Introduction
This privacy policy aims to give you information on how Aherns of Kerry Ltd. collects and processes your personal data, including any data you may provide when you access this website or other websites controlled by a company within our group, when you enquire about a product or service, when you purchase a product or service from us, through your dealings with our staff, enter a competition, promotion or survey and when you report a problem with our website.
This website is not intended for children and we do not knowingly collect data relating to children.
It is important that you read this privacy policy together with any other privacy policy or fair processing notice we may provide on specific occasions when we are collecting or processing personal data about you so that you are fully aware of how and why we are using your data. This privacy policy supplements the other notices and is not intended to override them..
What Companies are covered by this policy:
Who we are and how to contact us
Throughout this document, “we”, “us”, “our” and “ours” refer to Aherns of Kerry Ltd.
“The Aherns of Kerry Limited” means:
If you have any questions about this privacy policy, including any requests to exercise your legal rights, please contact The Head of Business using the details set out below.
Email address: [email protected]
Postal address: Aherns of Kerry Ltd, Tralee Road, Castleisland, Co Kerry, Ireland
What information may be collected about you
Identity Data includes first name, last name, username or similar identifier, title, date of birth and gender.
Contact Data includes address, email address and telephone numbers.
Technical Data includes internet protocol (IP) address, your login data, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform and other technology on the devices you use to access this website.
Usage Data includes information about how you use our website, products and services.
Marketing and Communications Data includes your preferences in receiving marketing from us and our third parties and your communication preferences, occupation, vehicle details, gender and transaction history.
Vehicle Details: We may collect information about your vehicle, including your mileage, vehicle identity number service and warranty issues.
Transaction Data: includes data about your transactions with us such as the purchase of a vehicle.
Financial Information: Detailed financial information including contact details; income details; marital status; date of birth; gender; residential status; employment details; linked relationships; presence of a controlling interest in one or several companies in Ireland; partnerships in one or several companies in Ireland; previous customer or employee of a company that is a customer; bank details; payment method; and motor details.
Interactions Data: information about your interactions with us, including correspondence and phonecalls between us and you.
We may also collect, use and share Aggregated Data such as statistical or demographic data for any purpose. Aggregated Data may be derived from your personal data but is not considered personal data in law as this data does not directly or indirectly reveal your identity. For example, we may aggregate your Usage Data to calculate the percentage of users accessing a specific website feature. However, if we combine or connect Aggregated Data with your personal data so that it can directly or indirectly identify you, we treat the combined data as personal data which will be used in accordance with this privacy notice.
Changes To The Privacy Policy And Your Duty To Inform Us Of Changes
Any changes we make to this privacy policy in the future will be posted to this website. Please check back frequently to see any updates or changes to this privacy policy.
It is important that the personal data we hold about you is accurate and current. Please keep us informed if your personal data changes during your relationship with us.
Third-Party Links
Our website may include links to third-party websites, plug-ins and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy policies. When you leave any website, we encourage you to read the privacy policy of every website you visit.
How your personal Information is Used
We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances:
We may use your personal information for the reasons set out below.
Activity
|
Type of data
|
Lawful basis for processing including basis of legitimate interest
|
To process and provide you with a quotation for any service, including the purchase of a vehicle, the provision of finance or leasing of a vehicle, any insurance products, repair or service of a vehicle, test drive, product information |
(a) Identity (b) Contact Information (c) Financial |
Necessary for performance of a contract with you
|
To register you as a new customer
|
(a) Identity (b) Contact Information |
Performance of a contract with you
|
To provide you with a product or services, such as the sale of a vehicle, repair or service of a vehicle of the sale of parts |
|
Performance of a contract with you |
To register your vehicle for VRT and VAT purposes |
|
To comply with a legal obligation |
To manage our relationship with you which will include: Customer Satisfaction Surveys |
(a) Identity (b) Contact Information (c)Vehicle Information |
Necessary for our legitimate interests (to measure our customer satisfaction, keep our customer records up to date)
|
To monitor and train our staff and to deal with customer disputes |
|
Necessary for our legitimate interests and to monitor and train our staff. |
To Manage our everyday business needs, including accounting, sharing your information within our company group for administrative purposes, and to prevent fraud. Where we do so we rely on our legitimate interest in the effective management of our business |
(a) Identity (b) Contact (c) Financial |
|
To enable you to partake in a prize draw or competition
|
(a) Identity (b) Contact (c) Usage (d)Marketing and Communications
|
Performance of a contract with you
|
To deliver relevant website content and advertisements to you and measure or understand the effectiveness of the advertising we serve to you
|
(a) Identity (b)Contact (c) Profile (d) Usage (e) Marketing and Communications (f) Technical
|
Necessary for our legitimate interests (to study how customers use our products/services, to develop them, to grow our business and to inform our marketing strategy)
|
To use data analytics to improve our website, products/services, marketing, customer relationships and experiences
|
(a) Technical (b) Usage
|
Necessary for our legitimate interests (to define types of customers for our products and services, to keep our website updated and relevant, to develop our business and to inform our marketing strategy)
|
To administer and protect our business and this website (including troubleshooting, data analysis, testing, system maintenance, support, reporting and hosting of data) |
(c) Technical |
(a) Necessary for our legitimate interests (for running our business, provision of administration and IT services, network security, to prevent fraud and in the context of a business reorganisation or group restructuring exercise) (b) Necessary to comply with a legal obligation |
To provide you with marketing communications by post, text and email. |
|
Where you are a potential customer will we only provide you with direct marketing where you have consented. You can withdraw this consent at any time. Where you are a customer will provide you with direct marketing where you have not opted out of the receipt of direct marketing. We rely on our legitimate interest.
|
Legal obligation |
All personal data we collect |
We may use your personal data to fulfil legal obligations to which we are such as complying with anti-money laundering obligations. |
All of our premises are monitored by CCTV cameras for security purposes. We have strict retention polices in respect of CCTV footage and process data captured by CCTV in for security purposes in our legitimate interest.
If You Fail To Provide Personal Data
Where we need to collect personal data by law, or under the terms of a contract we have with you and you fail to provide that data when requested, we may not be able to perform the contract we have or are trying to enter into with you (for example, to provide you with goods or services). In this case, we may have to cancel a product or service you have with us but we will notify you if this is the case at the time.
Where you have not purchased goods or services from us, we will only send you marketing material where you have consented. You can withdraw this consent at any time.
We will get your express opt-in consent before we share your personal data with any company outside our group of companies for marketing purposes.
Cookies
We will only use your personal data for the purposes for which we collected it, unless we reasonably consider that we need to use it for another reason and that reason is compatible with the original purpose. If you wish to get an explanation as to how the processing for the new purpose is compatible with the original purpose, please contact us.
If we need to use your personal data for an unrelated purpose, we will notify you and we will explain the legal basis which allows us to do so.
Transfers outside the EEA
Some of our third party providers are based outside the European Economic Area (EEA) so their processing of your personal data will involve a transfer outside of the EEA. Please contact us if you want further information on the specific mechanism used by us when transferring your personal data out of the EEA.
Who We Share Your Personal Information With
How Long We Keep Your Personal Information For?
We will only retain your personal data for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements.
Your Legal Rights
You have a number of rights under data protection law in relation to how we use your personal information. You have the right, free of charge, to:
How To Change Your Privacy Preferences
These rights are in some circumstances limited by data protection legislation. If you wish to exercise any of these rights please contact us at [email protected]. We will endeavour to respond to your request within one month. If we are unable to deal with your request within one month we may extend this period by a further two months and we will explain why.
You also have the right to lodge a complaint to the office of the Data Protection Commission. Please visit www.dataprotection.ie for more information.
How We Keep Your Personal Information Safe